European Wool Day

Starting in 2021

European Wool Day

Event format

It is an event dedicated to celebrating the versatile and sustainable benefits of wool, a natural fibre with a rich heritage and an important role in our future with a particular focus on its therapeutic and health-related uses.

Presentations:

live presentations in person;
live presentations online;
pre-recorded materials.

Workshops:

Exhibition and Product Showcase;
Live Demos and Q&A.

Objectives

Make the public more aware of the natural, sustainable, and renewable qualities of wool, and its positive impact on the environment; Inform about the issues surrounding the European sheep wool;
Promote the growing trend of knitting as a form of mental wellness, focusing on its stress-relieving and mindfulness benefits;
Highlight the diverse applications of wool in healthcare, from its use in garments for skin conditions like eczema, to its role in enhancing sleep quality and promoting relaxation.

Target Audience

General public;
Wool Producers and processors: Farmers, shepherds, and manufacturers from across Europe who produce, process, and innovate with wool;
Health Professionals: Doctors, therapists, and researchers exploring the therapeutic uses of wool in healthcare;
Consumers: Individuals interested in sustainable living, wellness, and health-conscious products;
Retailers and Designers: Those who incorporate wool into fashion, home goods, and health products;
Environmental Advocates: People who promote sustainability and are keen on learning more about natural fibers as a solution to environmental challenges.